What is a content strategy?Ĭontent strategy is the process of planning, creating, distributing and measuring content in all its online forms to achieve predefined marketing and business goals. Let’s take a deeper dive into what content strategy is all about and how to do it right.
Successful content marketing depends on a solid content strategy that makes the most of every asset, whenever and wherever it is shared or promoted. Such a precious and powerful commodity can’t just be used on a whim. According to a SEMrush survey, companies are increasing their spending on content marketing nearly half of respondents say they spend over $10K on their annual content output, up from 38% in 2019. All online marketing is based around some form of content, whether it’s videos, social media posts, native ads, landing pages, marketing emails, or blog posts. If you are a digital marketer, there is no avoiding it.
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